The Video Privacy Protection Act prohibits a "video tape service provider" from knowingly disclosing personally identifiable information about what a consumer watched to a third party without specific standalone consent. The modern website theory: a site with embedded video plus a third-party tracking pixel (e.g., the Meta Pixel) transmits viewing history tied to identity to that third party — a disclosure requiring VPPA-compliant consent. Liquidated damages are $2,500 per violation.
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